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About

My story is about experience, authenticity and real results.

Who I am

I know. But what good is KNOWING if I DON’T KNOW what to do with the information? That’s the philosophy I live by. I research and use the most practical ways to understand things, then present them clearly to the people around me.

I’m a journalist. I’m a business and advertising strategist for visionary entrepreneurs like you. My job is to find the right message for the right audience, and place it in the right media channel at the right time. I’ve learned how much it matters for a brand, an idea, a product or an event to win the battle for relevance. 

What’s the point of communicating if nobody remembers what you said?

your image
matters!

What I do

I create memorable experiences that stir emotion, shape opinion and make things happen. I plan. I write articles. I work with the media. I organise events. I take photographs and shoot video.

Why clients choose me

I’ve been doing all this, and more, for nearly 30 years, since my first byline in 1997. My track record speaks for me: over 10,000 articles published in print and digital media, TV programmes produced, three magazines founded, election campaigns won, and the PR and communication accounts of the most important EU-funded development projects in Bihor County.

In a world driven by the 24-hour news cycle and the reach of digital and social media, no company and no individual can afford not to make reputation their top priority. When something is a priority, it’s important. And when it’s important, it’s a priority!

I teach my clients how to make themselves known and how to showcase their own work. I build positive relationships between brands and their audiences. I attract attention. 

It all serves one idea: image.

Let's work together

If you know where you're heading, if you have the passion and the vision to become a leader in your industry, I'd love to work with you.