Whether you want to get noticed by the media, maximise publicity for your next product or become the go-to expert in your industry, I help you sharpen your message, win the attention your business deserves and fulfil your personal mission.
BUILD
Steve Jobs is the Apple brand. Richard Branson is the Virgin brand.
But do you truly represent your business?
If you want people to remember you, you need to build an emotional connection with them. After all, people connect with people, not with a logo or a faceless business entity.
In today’s attention economy, if people don’t remember you, you can’t help them. You can’t make a difference in their lives. So how do you stand out? How do you position yourself and your company as the best choice in what you do?
Your brand is your core message, your visual identity, the way you talk about yourself and the way others see you.
How would people describe you when you’re not in the room? What qualities and expertise do they expect from you? What stories do people tell about you? How have you touched their lives?
Your brand must be consistent, memorable and strong. Building a strong brand is the first step you need to take before you reach out to the media.
You want to impress journalists with your website (they will certainly visit it before deciding to interview you or book you). Then you want the media to promote you, your product or your services with enthusiasm.
Above all, once your target audience hears about you, you want them to remember you. You want them to look you up. You want them to start building an emotional connection with you and your business.
GET KNOWN
You may be well known in your field and have an email list in the thousands. But your message could have an even bigger impact on hundreds of thousands (or even millions) of people who could truly benefit from everything you have to offer. If only they knew about you…
So how do you take your message, your product or your services to a wider audience?
You need others to promote you.
We’ll start by reaching out to bloggers, local media and influential online outlets. Then we’ll use that coverage to secure high-quality exposure in national magazines, on television and across many other media channels.
But what do you do once you’ve secured press coverage? You need to multiply your exposure.
I can show you smart strategies to gain wider exposure and build long-term relationships with the media, so they become your “spokespeople” and give you ongoing visibility.
I’ll also show you how to make sure media coverage turns into more visits to your website and more sales for your business.
And let’s not forget your existing fans, clients and supporters.
I’ll show you the best ways to get them talking about your media presence and sharing your publicity across their networks.
CHANGE THE WORLD
I work with clients whose personal mission is to improve other people’s lives. When their business grows, the world becomes a better place.
If you started your business with a purpose, it matters that as many people as possible know about it.
At the same time, I know it can feel uncomfortable to put yourself out there so publicly. Your mission is to serve your clients and deliver the best results. Your goal isn’t simply to promote yourself.
The truth is, you need to be known to create the greatest impact. You need people who value what you have to offer. You have to earn attention and trust if you want to transform your life.
Trust my knowledge and experience in public relations, marketing and social media to put you in the public eye. A well-built communication strategy can fast-track your credibility and strengthen your reputation.