Press coverage isn’t luck. It comes from strategy, contacts and well-crafted messages. When you have something to say, it has to reach the right audience through the right media voices.
This service is designed for entrepreneurs, brands and experts who want to become trusted sources for journalists and relevant voices in their community.
I know what journalists look for, because I’m on their side of the desk too.
A good press release isn’t the longest one. It’s the one that answers the editor’s question: why would my readers care? I still work in the press, so I’ll tell you honestly which stories “work” right now and how to tell them authentically.
From press release to coverage
Press releases
- Professional writing
- Distribution to local and national publications
- Follow-up with newsrooms
Media appearances
- Spotting opportunities: interviews, opinion pieces, broadcasts and podcasts
- Story pitches
- Preparation for interviews and live appearances
Media coaching
- How to talk to journalists
- Prepared questions and answers
- What to say, and what not to say, in public
Press conferences and media briefings
- End-to-end organisation, from invitations to follow-up
- Press materials
- An archive of your coverage for your portfolio and social media
The press in a crisis
- Managing press relations during controversies
- Approved official statements
- Fast, graceful responses
My own news site, ȘTIRI BIHOR INFO (stiribihor.info), plus direct partnerships with publications, radio and TV stations in the county: Bihon, Bihoreanul, Crișana, Radio Transilvania.
Access to media databases, editors, platforms, and both niche and general-interest publications.
Three packages, depending on how often you have something to say
Start · Local Spotlight
- 1 press release a month
- Distribution to local media in Bihor
- A guide to promoting your coverage
- 1 story pitch idea
Visibility · Local & National
- 2 press releases a month
- Distribution and follow-up in Bihor and national media
- Identifying relevant media opportunities
- Mini media training, 1 hour online
Authority · Premium Media
- Unlimited press releases for active campaigns
- A complete exposure strategy: TV, radio, online
- Preparation for interviews, live appearances and conferences
- Management of media events
- Ongoing support in your dealings with newsrooms
Why work with me
- I still work in the press: I know exactly what journalists look for
- I tell you honestly which stories stand a chance and how to tell them authentically
- Complete support, from writing to publication and promotion
- I build relationships, not just coverage: I think long term
Frequently asked questions
Do you guarantee publication?
No. No one serious can guarantee what an independent newsroom publishes. What I do guarantee is a properly written press release, sent to the right people and followed through to the end.
What if I don’t have any “news”?
We find the angles together: a figure, a case study, an opinion on a current topic. Almost every business has at least one good story a month.
Can I start with a single press release?
Yes. The Start package is designed exactly for that, and then you decide whether to continue.
Want your brand to appear where it matters?
Book a conversation and we’ll see which media strategy fits you.